Hello, there!
I'm a strategic designer with 6+ years of experience leading product teams and Service Design projects.
I specialize in speculative design and systems innovation. You can read a part of my resumé here on this website or download also if you want to save it! Whatever feels comfortable.
Services
Design Strategy & System Thinking
Here's where I found the most joy on my practice. I love looking at organizations and identifying systems within, feedback loops and their behaviour. I deploy different methods such as Future thinking, Speculative Design and other practices that complement my approach.
Service Design
Qual and Quant research, Service and Policy analysis and multiple methods for Organizations and services. I have advised Wellness centers and Start-Ups as Service Designer.
Product Design
Design for interactions, digital products and HCI projects. I have 5+ experience managing design teams and complex ecosystems and products.
Highlighted Experience
This 'CV' is meant to give a sense of the type of work I've done. They're designed to be indicative rather than comprehensive.
Service &
Futures Designer
Independent
Future Thinking for early start ups, Product Strategy and Service Design initiatives.
Product Design Lead
Mercado Libre
New Design Paradigms for E-commerce, Hollistic Leadership, Product Strategy and Interaction fundamentals.
Brand and Product Design
Rappi
Brand consistency, churn prevention and reactivation and CX experiments.
Studies and Interests
University
Bogotá, Colombia
2011-2016
School of
Critical Design
Bogotá, Remote
2025
SI
Worldwide, remote
2025